2024 Research Services Vendor of Record Refresh

Scope of work

• Deliverables (Summary Only. See RFB for full deliverables.) 1) Quantitative Research Large scale data collection and possible analysis. Possible Categories • Public opinion • Satisfaction studies • Marketing effectiveness • On-going and/or long-term tracking studies Methodologies • On-line o Client provided sample o Established panels o Telephone-to-online recruited sampling • Telephone o Random digit dialing o Other randomly recruited general population sample o Interactive voice response o Cell phone sample • Mixed/Other o Mail o In-person intercept o Other type telephone-online o Quantitative/qualitative methods (used sequentially or in tandem to support single research project) 2) Qualitative Research Professionally moderated online or in-person research that gathers non-numerical data to gain an understanding of attitudes, beliefs, or motivations. Includes smaller group (dyads, triads), and one-on-one (in-depth interviews). Possible Categories • Public opinion • Marketing • User experience • Idea generation Methodologies • Focus groups (in-person/online) • Dyads/triads (in-person/online) • In-depth-interviews (in-person/online) • Online communities/discussion boards • Stakeholder consultation (in-person/online) • Ethnographic observational research • User Experience 3) Data Services Analyse and interpret aggregated data. Run statistical analyses on primary or secondary data. Possible Categories • Population segmentation analysis • Geo-demographic analysis • Census analyses • In-depth data analyses • Marketing data analysis and/or campaign evaluation Methodologies • Advanced statistical analyses (e.g., segmentation analysis) • Geo-demographic targeting • Aggregating data sets and analyzing for insights • Analyzing and interpreting digital data