Services

2025 Advertising and Marketing Communications Services VOR Refresh

The Government of Ontario seeks proposals from qualified vendors to become Preferred Vendors for advertising and marketing communications services. These vendors will support government ministries and agencies in developing communication campaigns, with two talent stream options available.

Open to all suppliers

Ref: tender_22246

AI Summary

Opportunity Overview

Key Requirements

qualify as Preferred Vendor
provide advertising/marketing services

Closing Deadline

Nov 13, 2026

34 days remaining

Estimated Value

Not disclosed

Estimate

Scope of work

Preferred Advertising Vendors may provide the following services: Account Management – budget maintenance, estimates, reconciliations, payments. Collaborative Strategic Planning & Execution – develop, execute, track results against a strategy. Cooperative Marketing & Partnerships – develop / support cooperative marketing to amplify efforts. Owned Channel Integration – input and synergies with Ministry / Agency partners to integrate user experiences. Outcomes & Reporting – expertise, tools, data and other techniques to track program performance and qualitative / quantitative results. Insights – work with researchers to test concepts, interpret / leverage trends and refine targeting and projects. Creative Strategy, Design & Direction – data-driven approach integrating audience preferences and trends. Project Management – planning, oversight, quality-control and delivery of print, broadcast, OOH, digital marketing, cinema, consumer / trade shows, partnership materials and video.

Evaluation criteria

Evaluation criteria were not found in the source package.

Submission instructions

select talent stream

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Overview

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Key Requirements

qualify as Preferred Vendor
provide advertising/marketing services

Recommended Next Steps

Review the full source package and any addenda
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