Germany In-Market Representation Services

Scope of work

• What: Destination Ontario requires a Germany-based agency to act as its in-market representative across five areas — market representation, strategic advice, and account management; travel trade business development; media and public relations; consumer marketing, social media, and influencer activity; and administrative and operational support. Core requirements include English-German bilingual staffing and English/German translation and localization. Work is split into Core Deliverables, delivered throughout the term, and Optional Deliverables activated at Destination Ontario's discretion and subject to written approval, including support for the France market. Why: Germany is one of Ontario's priority overseas markets and the closest to full recovery, with arrivals back to 99% of pre-pandemic levels. German travellers favour nature, outdoor experiences, and touring itineraries and spend widely across the province, which makes the market important to Ontario's regional operators and DMO partners. A resourced in-market presence advances Ontario's position as a preferred destination for high-value German travellers. When: The contract is anticipated to start in January 2027. The successful bidder will transition in from the outgoing supplier. The confirmed start date will be set out in the resulting Agreement. Where: Services are delivered in Germany. The successful bidder must be based in Germany, with dedicated office space and the ability to travel to all major German cities.